The Eco-Friendly Edge
Eco-friendly properties can edge out the competition, but it may take an experienced home builder to effectively promote the benefits. Focus points can be general philosophical concepts or very specific economic perks. Here are a few concepts to explore with prospective tenants:
Love for the environment: As we only live on one planet, it would be best to care for it now and for the generations to come. While this may be the most obvious advantage of eco-friendly housing, stopping here may give people the impression you are merely riding the green bandwagon.To avoid perceptions of greenwashing, focus on the specific features of the unit that make it environmentally sustainable and on the benefits of those features. Also, do your best to be consistent with your message.
For instance, consider including a package of green products as a move-in gift. Most of these household products can be purchased at reasonable prices or even obtained as free samples. And who doesn’t like a totally “move-in-ready home” that’s totally green built? And for fort worth custom homes, check this builder out.
Excellent indoor air quality: A recent study from the Environmental Protection Agency (EPA) shows that indoor pollution can be two to five times greater than outdoor pollution. Some of the main sources of this pollution are carpets and rugs whose padding is normally made from synthetic and toxic materials.
Offering sustainable flooring and green maintenance and cleaning as part of your presentation is effective, especially for young families with children as there are cases every year of infant sicknesses and death due to indoor pollution. Emphasize your eco-friendly alternatives such as bamboo (at least ten years old), wood or cork. Inform prospects these materials are not only hypo-allergenic but also durable, almost maintenance-free and resistant to damage by water or pests.
Of course, there are some eco-friendly carpets like Flor carpet tiles, but the best rug is one that can be removed and cleaned.
Cutting energy costs: Electricity costs eat up a significant proportion of the monthly budget for most people, so any energy savings is appealing to tenants. This is a feature that is not hard to sell at all.
Highlight how the need for air conditioning and heating is reduced by minimizing solar heat gain in the summer and maximizing it in the winter. Explain how daylighting, energy efficient lighting, energy-efficient appliances and even faucet aerators (it takes energy to heat water) can have an impact on the usually hefty electric bill, and make sure to emphasize any natural ventilation aspects in the apartment.
Green as the new standard: The National Association of Home Builders conducted a survey in which 74% of the respondents were willing to pay more for green amenities. With the introduction of more stringent regulatory requirements and the growing awareness on the environmental impact of housing, consumers are opting for more environmentally sound alternatives.
If a rental unit is already ahead of any proposed or anticipated energy efficiency and water conservation regulatory requirements, let your prospective tenant know. You can also market a condominium with sustainable features based on the prospect of it being more viable for renting.
A recent study by the US Green Building Council has shown that houses or buildings that comply with LEED standards command rent premiums of $11.24 per square foot and have a 3.8% higher occupancy.
Incentives for going green: Many governments, both federal and local, are giving residents incentives for going green – following ambitious plans to minimize carbon emissions. Whether you’re looking to install solar panels or considering renovating your apartment to become more energy efficient, you – or your buyer or tenants – may be entitled to benefits such as rebates or tax cuts. Some of these may even allow you to fund your property’s upgrading to greener standards.
Going green definitely has terrific benefits but consumers are not yet aware of many of them. As residents are informed of the great advantages eco-friendly housing has over the traditional options, it becomes an easy move to go for the greener option – even if it means pinching out those extra dollars.